Time & Attention – What the Fuck Are We Doing?


Did I already lose you?

Was the title catchy enough?

Or maybe my website isn’t pleasing to the eye?

Was the Headline enough to make you keep reading? 

If so, continue on with me as I want to explain, or at least maybe open your brains to a concept of your own personal time.


Chances are when you wake up in the morning the first thing that you do is reach for your phone to check whatever gets you moving in the morning. Facebook, Twitter, Youtube, Fakestagram (Instagram) or maybe even the news (but probably not, because it’s becoming a game of who can you trust).

It has become increasingly clear to me over the last year that, well, myself and likely several others out there are wasting way to much of their time on pointless, mindless and quite frankly, addictive things. 

Pick your culprit, whatever it may be, it is likely inside that little thing you pray has enough battery to last you the day so you don’t have to go looking for an outlet, your Cellphone.

Now, pretend for a moment you wake up and you don’t have your phone next to you, what do you do? Freak out? Probably, but let’s pretend this is the normal thing that has been going on for thousands of years and the first thing you have to do is likely go to the bathroom and get some food.

In today’s modern world, maybe this is what you do but something struck me not that long ago, maybe it was finding brave.com or maybe it was Facebook’s total lack of giving a shit about their users, or maybe it was all the hacking going on.

Either way, something inside me just said, “WHAT THE FUCK ARE YOU DOING!?!!”

Time is probably one of the most important things we have, and we don’t get any more once we run out. We are spending so much of our lives on the internet and not really making impacts to society like we used to. I can’t imagine the things I could have accomplished with the time I spent over the last 10 years going to Facebook each and every day for at least 10-20 minutes or more. 

Why? What is the point of it? Check on friends, maybe…but one thing is for sure, friends. I mean REAL friends, the ones that matter in your life, will not care if you leave Facebook, Instagram or any other one of the time sucking internet portals we have come to know, and if they do, it might be a good time for some self reflection on your part.  However, if you are like me and you pretty much are required to spend time on the internet or computer each and every day I want to waste as little time as possible doing that. Do my thing. and be done with it, without my valuable attention being pulled towards anything other than that which I want it to. This and other reasons is why I finally, after that 10 years (and maybe that’s how long it takes to realize these things) I have deleted Facebook and Instagram. Two of the biggest time wasting things in my life to date. It has only been a short time without these two things and one thing I noticed within a day was a total withdrawal symptom. What if my friends lose touch?  what if this, what if that. All these things went through my head but after a while they all dissipated. I no longer cared about those trivial things, I started to go outside more, run more, and work with my hands more. It was honestly great! I have several ideas to fill that time with and am excited for what it might all amount to. Even writing this post, I could never have done it, I could be on Facebook or doing something else pointless.  

I think being able to see this in real-time each day, and how much it adds up can be attributed to something very simple, a counter, and it looks something like this.

The point of this post is simply this. You are only here for a short time so you better make it a good one…

Oh and give this a listen https://www.youtube.com/watch?v=sTJ7AzBIJoI